The problem
A BBQ trailer has two businesses inside it. One is a nightly plate service that sells out and stops. The other is catering, which is booked weeks ahead and is where the margin lives. A single Instagram bio link cannot serve both, and the daily “we’re out” post does not convert anybody who found the page at 3pm.
What we built
A site organised around that split. Order pickup and Book catering sit side by side in the hero and never compete — the visitor self-selects in one tap. Below, “Today’s plates” presents the day’s smoke as what it actually is: a limited run, priced, sold until it is gone. The scarcity is the honest description of the business, so the site says it plainly rather than manufacturing urgency.
The art direction is condensed display type on near-black with real food photography — the visual language of a pit, not of a chain restaurant’s online ordering portal.
How we shipped it
Laravel and Inertia on our own box. Menu and plate availability are the client’s to change; catering enquiries land in one place instead of scattering across DMs, texts and a personal inbox.
Outcome
Ms Linda’s has one address that serves both halves of the business — the person driving over tonight and the person booking a room for forty in three weeks — without either getting in the other’s way.
